summary
Every app seems to store data forever. When you upload something it sticks with you forever. Fade stores links, files, and docs for 30 days since the last time you used them. If you don’t need it again it’s gone. When your files fade, only what matters remains.
Project Role
UX Design, Visual Design, Branding, Website
Project Duration
6 weeks
Most every service focuses on storing files forever. The thinking is that you should just save everything forever and pay for more storage as you continually run out of room. Our user research showed us a different story. Users struggled to manage and wade through years and terabytes of file buildup across multiple services.
Fade aims to reduce this clutter by storing files, links, and notes for 30 days after they are last used. Fade is about getting your data out of the way so that you can spend time with what matters most. The road to Fade was not short or straight. The prototype available here is the result of multiple rounds of user testing and feedback from experience designers.
quick tour
Upload your files, links, and notes.
Fade automatically sets them to delete in 30 days.
The 30 day timer is reset if you view, share, or modify them.
Recover files up to 1 year after they expire.
branding
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